Jennifer Brace is a Trends and Futuring Manager at Ford where she leads discussions on long-term thinking, planning, and strategic development. By researching demographic shifts, identifying market outliers, and developing data-driven scenarios for the future, she challenges her colleagues to think through a broad range of possible narratives before settling on a plan of action. Throughout her 19-year career with Ford, she has launched multiple versions of SYNC in vehicle technology, lead user experience research projects on autonomous vehicles, and drove innovation in mobility from Greenfield Labs in Palo Alto, California. Jennifer currently resides in Plymouth, Michigan, and holds a BS in Mechanical Engineering and an MS in Engineering Management from the University of Michigan.