Tu Le is the Founder and Managing Director of Sino Auto Insights, a global mobility advisory firm helping organizations navigate the fast-evolving transportation landscape.

He authors the widely followed SAI Weekly Newsletter, a go-to resource for anyone serious about the future of mobility, with a sharp lens on China. Tu also co-hosts two influential podcasts — China EVs & More and At The Wheel — where he breaks down the trends reshaping the global auto, transportation, and tech industries.

His global career spans over two decades across Michigan, Silicon Valley, and China. Tu cut his teeth in Michigan’s auto sector, later joining Apple and Logitech in Silicon Valley, and then spent 13 years in China working with Ford in Shanghai, at Chinese startups in both Shanghai and Beijing, before founding Sino Auto Insights in Beijing in 2017.

Tu is a go-to source for prominent media organizations like Bloomberg, Channel News Asia, CNN, The Economist, Financial Times, Le Monde, The New York Times, and the Wall Street Journal, known for his candid insights on what’s next in mobility and the tech shaping it.
Now based in Detroit, Tu also mentors and scouts emerging mobility startups all over the world for investors in the space.