Bryan Reimer, Ph.D., is a Research Scientist at the MIT Center for Transportation and Logistics
and the MIT AgeLab. A pragmatic possibilist working at the intersection of technology, human
behavior, and public policy, his work focuses on solving human factors challenges in vehicle
safety and artificial intelligence.

He is the founder and co-director of two academic-industry partnerships: the Advanced Vehicle
Technology (AVT) Consortium, which explores how drivers interact with emerging vehicle
technologies, and the Advanced Human Factors Evaluator for Attentional Demand
(AHEAD) Consortium, which develops holistic approaches to support driver attention.

His 2018 TEDx talk, “There’s More to the Safety of Driverless Cars Than AI,” highlights the
human dimensions of road safety beyond automation alone.

His forthcoming book with futurist Magnus Lindkvist, “How to Make AI Useful: Moving Beyond
the Hype to Real Progress in Business, Society, and Life,” argues that AI’s true value emerges
when we integrate it thoughtfully into human systems—augmenting, not replacing, human capabilities.

Dr. Reimer is an author of over 300 technical contributions and has been recognized with several honors, including the 2024 Bartimaeus Award from the Detroit Institute of Ophthalmology, the
2019 Jack A. Kraft Innovator Award from the Human Factors and Ergonomics Society, and a
2018 Autos 2050 Impact Award. He holds a Ph.D. from the University of Rhode Island.